Integrated Marketing & Campaign Development
We build integrated marketing strategies that transform brands into movements
What do brands that people trust and believe in all have in common? They deliver a consistent brand message to their audience across all touchpoints that not only builds belief, but also moves them to act. That’s why a deep understanding of your audience is the core of any successful marketing plan and campaign. Our integrated marketing strategies are rooted in strong brand positioning and audience insight. This ensures that a brand radiates impact, relevance, and purpose, creating deep emotional connections with the people who matter most.
From this foundation, we craft marketing strategies, campaigns and targeted messaging that don’t just communicate—they activate engagement. Our approach unites brand, strategy, positioning and campaign development into a single, powerful framework that brings organizations together around shared beliefs, common goals, and opportunities to drive real change. By aligning people, culture, and purpose, we don’t just build brands—we build movements that resonate, inspire, and create lasting influence.
Brand & Digital Campaign Development
Building the framework to deepen connection and drive action
A well-crafted campaign captures interest and attention, strengthens brand influence among customers and advocates and guides them toward measurable actions and outcomes.
We help build the strategic framework for planning, creating and executing impactful campaigns by aligning the most compelling aspects of your story with the needs, interests and motivations of your audience.
How do you reach the right people at the right time with the right message?
In order to move your audience, you need to know and understand them. Not just who they are, but how they think, what they value, what influences them, where they spend their time, and ultimately, what moves them to act. Our audience-driven approach is how we dig deep and uncover these insights, which serve as our foundation for aligning audience interests with campaign objectives to build strategies for maximum impact.
Knowing how to approach them and what sources they trust are key in order to craft compelling messaging and select the most effective channels. We then build channel and content strategies that meet each persona in their journey, from awareness to conversion, using the right tone, timing, and platform mix. By grounding our work in brand positioning and audience insight, we create highly integrated marketing and campaign ecosystems with distinct value propositions, targeted channels and measurable results.
Integrated Collaboration with Media & PR Partners
Full team alignment from day one
We believe the most effective integrated marketing strategies are built through true collaboration across disciplines—where strategy, creative, media, and PR come together to shape a high-impact campaign strategy from the ground up. Our media and PR partners are brought into strategic planning from the very beginning to ensure we’re fully aligned on objectives, audiences and narratives as early as possible. This ensures we create cohesion across all touchpoints to optimize reach and influence throughout the entire campaign lifecycle.
This early integration ensures we align on a variety of tactics for driving strong engagement and results.
Leveraging our deep relationships within the local and regional media landscape, we co-create strategies that earn meaningful coverage across print, digital, and broadcast outlets. High-impact events designed to reinforce the campaign’s message provide key stakeholders with personal, emotional, and unforgettable experiences that drive commitment. We also continuously measure and optimize performance so we’re able to refine targeting, messaging and media allocation along the way to further maximize relevance and reach.
Every great marketing strategy starts with a conversation
We’d love to hear more about your marketing objectives. Tell us a bit about what you’re looking for.
Want to start a conversation?
Reach out to us directly at cheile@intrinzicbrands.com
