Strategic Intervention
Marketing Strategy Workshops for B2B Growth
Intrinzic’s marketing strategy workshop program is a structured 60-day intensive designed to align your marketing strategy, messaging, and go-to-market execution.
Strategy is a multiplier.
In a stable market, slow, consistent growth is considered a strength. But in the kind of fast-changing market we operate in today, consistency is a sure sign of missed opportunity.
Consumer expectations are shifting, channels are evolving, technology and AI are redefining how growth happens. And yet, with all this change, and all these opportunities, many organizations are seeing the same results they saw five years ago.
This is why we’ve developed our Marketing Strategy Workshop program and marketing alignment consulting services: to aid lean marketing teams in developing the strategies and framework they need to refresh their brand messaging and position their marketing efforts for maximum impact.
20–30%
of companies are actually translating this transformation into meaningful growth
- McKinsey & Company – The State of AI / Digital Transformation research
Over 70%
of marketers say their role is more complex than ever, and the majority say they don’t have the time or resources to fully leverage the tools in front of them.
HubSpot – Marketing Trends / State of Marketing
About Intrinzic’s Marketing Strategy Workshops
Intrinzic’s marketing strategy workshop programs and services helps organizations clarify their market positioning, align internal teams, and build a focused go-to-market strategy that drives growth.
Our Marketing Strategy Workshop is ideal for:
Small-to mid-size B2B companies
Lean marketing teams
Marketing teams who want help crafting a stronger strategic direction
What can an Intrinzic Marketing Strategy Workshop do for my marketing team/organization?
Our workshop curriculum is designed to bring alignment and clarity for teams experiencing:
Lack of a clear marketing strategy
Misalignment between leadership and marketing teams
Ineffective messaging that doesn’t convert
Disconnected brand and go-to-market execution
Stalled or unpredictable growth
Alignment. Clarity. Growth. All In 60 days.
Marketing teams today are operating within a system that was never designed to adapt at the pace of change we are seeing in the current marketplace. Teams can’t be experts at every channel, integrated system, or emerging platform.
Through guided collaborative sessions, we help marketing teams step outside of their day-to-day execution and step back to get a better view. Our workshop will help uncover missed opportunities, reset your strategy for what the market demands today, and help you connect all of the elements involved, including channels, consumer data, behavioral targeting, CRM tools, AI and more.
It’s not about creating more work for your marketing team, it’s about making everything you’re already doing perform at a higher level.
Our Process:
What does a 60-Day Marketing Strategy Workshop Session Look like?
3 Sessions, 1 Outcome: Clarity That Drives Impact.
Our workshop program spans research and competitor positioning to opportunity expansion to the development of a detailed messaging positioning and channel growth framework.
-
During our first session, we work to understand your company’s current reality, including:
Brand messaging
Current customer base
Current channels, campaigns, performance
CRM and data utilization
What’s worked / what hasn’t
Internal constraints and goals
-
In this session, we focus on strategic evolution and opportunity exercises, including:
Competitive and market dynamics
Channel evolution & capability expansion
Emerging technologies and proven marketing levers
Business metaphor
Aligning on opportunity areas
-
In the final session, the team reviews future state growth and an activation plan:
Detailed channel strategy and integration plan
Messaging and positioning evolution
CRM and data strategy
Key growth levers defined
-
At the conclusion of our 60-day collaborative strategy workshop, your team will receive:
Defined opportunity to expand performance
Leadership and marketing team alignment
Stronger brand positioning and differentiation
90-Day Activation Roadmap
Only 1 in 7
companies consistently outperform their peers. Not because they work harder, but because they operate more strategically.
- McKinsey & Company – Growth and performance research
More than 30%
is how much organizations with strong strategic alignment outperform competitors in profitability and deliver multiple higher returns over time.
-Bain & Company – alignment and execution research
Frequently Asked Questions about Intrinzic’s Marketing Strategy Workshop and Alignment Services
-
It is like experiencing a fireworks show inside your brain, it’s so spectacular.
-
We know budgets can be tight. Our Marketing Strategy Workshops are designed to give your team the insights, tools, and action plan you need to execute your marketing more effectively and efficiently.
-
When your marketing team or leadership teams can’t seem to make any forward progress.
When you know your team could be using resources more wisely, but you’re not sure where to begin.
When your marketing team is tired of relying on the “same old” methods with the same old results.
-
Our sessions are designed to be started and completed within 90 days. But we can work with your team’s timeline and needs.
Reach out to start a conversation today.
-
At the end of the 90-day session, your team will have in-hand:
Strategic Opportunity Brief
Current State vs Future State Growth Model
Channel Strategy Framework
Messaging & Positioning Direction
CRM / Data Utilization Plan
Key Growth Levers Defined
90-Day Activation Roadmap
Business Metaphor Insight
-
Nope! While we love to work in-person, we can conduct our Marketing Strategy Workshop sessions remotely, or come to you.
Our Marketing Strategy Workshop program is about building a strategic marketing plan that multiplies your results without multiplying effort.
Without question, this is the best investment you can make for your team and your business.
If you want to get more out of your marketing efforts, this is the place to start. Contact us to hear more.
Want to start a conversation?
Reach out to us directly at cheile@intrinzicbrands.com
