Triversity Construction
Activating Triversity’s Culture-Driven Approach with a Strategic New Brand Foundation
Brand Development
Brand Positioning
Brand Culture
Logo Development
Messaging Matrices
Brand Training
Employer Brand Development
As a fast-growing company, Triversity was looking for a new visual and verbal brand foundation that would activate their unique culture-centric approach and help position them for continued growth. Triversity’s story, history and company culture are unlike any others in their industry, and they were seeking a new visual identity and verbal framework to express their unique approach to their work.
“The most compelling thing that kept getting in our way was our lack of clarity. How do we talk about ourselves in a way that is clear and concise- to our employees, to our customers, and to our communities?”
- MEL GRAVELY, EXECUTIVE CHAIR
The Challenge
Triversity needed a new way to position themselves in the industry and express their approach to their work. Initially founded as a minority-owned company, Triversity was seeking a way to honor their history, express their position of excellence and celebrate their minority-led status while shedding preconceived notions that “minority” means a small shop or lesser-qualified team.
The Inspiration
The more our team asked questions, listened and dug deeper, the more we understood how Triversity’s openness makes them a different kind of company. Their high level of diversity meant they approached their culture, their work, and their relationships differently. Their collective ability to listen, collaborate and hold their work to a higher standard enables them to discover better solutions, build deeper connections and deliver better outcomes.
Triversity’s culture had been this way from their founding, but through our strategic approach, our team helped them understand the immense and significant impact their approach had on their work and their relationships. This realization was a kind of “lightbulb moment” that solidified Triversity’s new positioning and propelled their brand forward for the next phase of their growth story.
"When I read that value proposition, I thought 'Now we get to be who we are and we can articulate why who we are is so important to our customers.', which is something we just struggled to do"
- MEL GRAVELY, EXECUTIVE CHAIR
The Outcome
The resulting brand strategy and expression fully captures the beliefs, passions and perspectives of Triversity’s people. The new visual toolbox highlights Triversity’s focus on relationships and how those relationships net better outcomes for all. From the vibrant color palette and human-centric photography to the bold presence of their new identity, Triversity’s updated brand brings all of their expertise, experience and diverse perspectives together to build the next generation of construction.
“The power that that brings- to have a collective set of people that are about to grow in a particular way, that can subscribe to a set of values and clear purpose and now a clear vision gives us this camaraderie that we hadn’t had, it gives us a sense of excitement about what the future holds for us, and the place just feels more electric. ”
- MEL GRAVELY, EXECUTIVE CHAIR
Uniting the power of people, perspectives and possibilities
Told by Mel Gravely, Executive Chairman
Initially founded as a minority-owned company, Triversity had evolved into one of the largest construction firms in the region and was seeking a new way to position themselves and their unique approach to their work. Executive Chairman, Mel Gravely, led his team in creating and ultimately embracing a message and identity that would propel them forward into the next phase of their growth story. This was a true show of force, the power of people coming together, reenergizing their excitement for a growing forward together with clear values, purpose, and vision. How did they find a way to express their position of excellence and celebrate their minority-led status while shedding preconceived notions that “minority” means a small shop or lesser-qualified team? Hear Mel talk about the steps they had to take to achieve their collective success, and the pride, clarity, strength, and camaraderie gained from the experience.
Let’s collaborate
We would love to connect and talk more about how our collaborative process and alignment tools can
help you bring your teams together and clearly define your culture and purpose.
CONTACT US —